Salons and personal care businesses aren't opposed to technology, they are opposed to complexity. Most salons already rely on technology but rely on a big system of different apps and programs to manage their business. This clutter of apps makes adopting technology a hassle and is therefore pushed aside.
The Value Gap
A major barrier is unclear value. Loyalty and retention seem abstract. Salon owners know that repeat clients are important but don't see the impact in real numbers. As a result, software decisions are ultimately avoided. Another challenge is technical confidence; many owners are experts in their crafts but slow down when leveling up their business with technology.
The Problem with Friction
Tutorials, outages, and tech jargon create friction and make owners lose interest. Many salons operate primarily using mobile services, so desktop-heavy software clutters their workspace. Offering a long orientation period dampens their work.
Simplifying the Decision
The loyalty ROI calculator improves that decision-making process. By focusing on what salons already know, the calculator provides helpful insights on loyalty and analytics. With just 2 inputs and 1 button, it gives a straightforward monthly and yearly revenue impact, based on a realistic 5%-10% retention multiplier.